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Chap015[1] - Distribution(Place Distribution*Distribution...

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Distribution (Place) Distribution (Place) *Distribution is the Second Variable of the Traditional Marketing Mix *It Represents Decisions Regarding the Manner in Which Sports Products are Made Available to the Sports Consumer *Spectator Sports *Participation Sports *SASS Spectator Sports *Live Audience – Those Spectators in Attendance at the Sports Venue *Media-Based Audience – Those Fans Who Witness the Event Via Some Electronic Medium *Marketing Objective May Focus on Either or Both of the Two Types of Audiences Spectator Sports – Spectator Sports – the Live Audience *Venue Issues *Event Decisions *Where Shall Special Events be Staged? *In Which Cities Should Teams be Located? *Stadium Decisions *Is a New Facility Needed *Where Should the Community’s New Stadium Be? *Single-Purpose or Multipurpose Facility? *How Many Fans Should the Facility Seat? *Timing Decisions *When Should a Special Event be Staged? Spectator Sports – Spectator Sports – the Live Audience *Ticket Issues (Ticket Distribution Strategy) *Traditional Box Office *Phone Orders
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