Distribution (Place)
Distribution (Place)
*Distribution is the Second Variable of the Traditional Marketing Mix
*It Represents Decisions Regarding the Manner in Which Sports Products are Made
Available to the Sports Consumer
*Spectator Sports
*Participation Sports
*SASS
Spectator Sports
*Live Audience – Those Spectators in Attendance at the Sports Venue
*Media-Based Audience – Those Fans Who Witness the Event Via Some Electronic
Medium
*Marketing Objective May Focus on Either or Both of the Two Types of
Audiences
Spectator Sports –
Spectator Sports –
the Live Audience
*Venue Issues
*Event Decisions
*Where Shall Special Events be Staged?
*In Which Cities Should Teams be Located?
*Stadium Decisions
*Is a New Facility Needed
*Where Should the Community’s New Stadium Be?
*Single-Purpose or Multipurpose Facility?
*How Many Fans Should the Facility Seat?
*Timing Decisions
*When Should a Special Event be Staged?
Spectator Sports –
Spectator Sports –
the Live Audience
*Ticket Issues (Ticket Distribution Strategy)
*Traditional Box Office
*Phone Orders
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- Summer '11
- ANNRODRIGUEZ
- Marketing, Advertising, facilities management, spectator sports
-
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