Chap015[1] - Distribution (Place) Distribution (Place)...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Distribution (Place) Distribution (Place) *Distribution is the Second Variable of the Traditional Marketing Mix *It Represents Decisions Regarding the Manner in Which Sports Products are Made Available to the Sports Consumer *Spectator Sports *Participation Sports *SASS Spectator Sports Spectator Sports *Live Audience Those Spectators in Attendance at the Sports Venue *Media-Based Audience Those Fans Who Witness the Event Via Some Electronic Medium *Marketing Objective May Focus on Either or Both of the Two Types of Audiences Spectator Sports Spectator Sports the Live Audience the Live Audience *Venue Issues *Event Decisions *Where Shall Special Events be Staged? *In Which Cities Should Teams be Located? *Stadium Decisions *Is a New Facility Needed *Where Should the Communitys New Stadium Be? *Single-Purpose or Multipurpose Facility? *How Many Fans Should the Facility Seat? *Timing Decisions *When Should a Special Event be Staged?...
View Full Document

Page1 / 4

Chap015[1] - Distribution (Place) Distribution (Place)...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online