ch6 - Chapter6 Organizational Strategy...

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Chapter 6 Organizational   Strategy Basics of Organizational  Strategy Sustainable Competitive  Advantage Requirements for  Sustainable Competitive  Advantage
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Strategy-Making Process Assessing the Need  for Strategic Change Avoid Competitive Inertia a reluctance to change strategies or competitive practices that have been successful in the past Look for Strategic Dissonance a discrepancy between a company’s intended strategy and the strategic actions managers take when implementing that strategy Situational Analysis Moon Valley Furniture SWOT Analysis Rick Detkowski had the opportunity to buy Moon Valley Furniture on the cheap in 2006. Should he flip the property or fix the company? Strengths : simple, high-quality furniture; team player in local foresting economy.
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Weaknesses : lack of marketing; disorganized production process. Threats : furniture production in external environment shifting to China and Mexico; slow in housing boom. Opportunities : pine and cedar furniture popular in growing log cabin niche market; expansion into pre- fab parts like porch railings. Detkowski decided to grow the company, expected
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This note was uploaded on 08/04/2011 for the course BA 3305 taught by Professor Staff during the Fall '10 term at Texas Tech.

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ch6 - Chapter6 Organizational Strategy...

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