ch8 - Chapter8 GlobalManagement WhatIsGlobalBusiness?...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 8 Global Management What Is Global Business? What Is Global Business? The Impact of Global Business Foreign Investment in the U.S. U.S. Foreign Investment Abroad Trade Barriers Trade Agreements GATT World Trade Organization Maastricht Treaty of Europe NAFTA CAFTA and USAN ASEAN and APEC Consumers, Trade Barriers,  and Trade Agreements Consumers, Trade Barriers,  and Trade Agreements How to Go Global? Consistency or Adaptation? Local Adaptation  Aided by Advertising *McCann, an international advertising firm, is helping companies like Nestlé market their products globally. *The target is people at the bottom of the economy, who live on $350-700/month. *Nestlé hopes to sell fortified powdered milk, but local perception in Latin America sees powdered milk as for babies and too expensive for families. *McCann must help companies like Nestlé locally adapt their product promotion to overcome such stereotypes. Source: A. Regalado, “ McCann Offers Peek at Lives of Low-Income Latins,”
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 08/04/2011 for the course BA 3305 taught by Professor Staff during the Fall '10 term at Texas Tech.

Page1 / 4

ch8 - Chapter8 GlobalManagement WhatIsGlobalBusiness?...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online