MarketSegmentation_ProductServiceMaps

MarketSegmentation_ProductServiceMaps - Big Small Third...

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Market Segmentation Map Customer Features Market Segments Development Targets Executive Mobile Professional Trend Setter Students Product 1 Product 2 Price Features Performance Connectivity Integration Ease-of-Use Very Important Important Some Important Secondary Factor
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Customer/Product Profile Map
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Unformatted text preview: Big Small Third Party Software 100% Seamless Recharge 1 x week Recharge 1 x Month Outlook Integration Battery PDA Palm Size CRITERIA COMPETITIVE POSITION IMPORTANCE TO CUSTOMER 4mb 128 Mb Memory Screen Quality Small/Dark Large/Bright...
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This note was uploaded on 08/04/2011 for the course BA 3305 taught by Professor Staff during the Fall '10 term at Texas Tech.

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MarketSegmentation_ProductServiceMaps - Big Small Third...

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