S c h e e r m f l1 0 6 2 fml lehrstuhl fr

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Unformatted text preview: , M a s c h in e n d a te n e rfa s s u n g L K W -D a te n M a s c h in e Q u e lle : ID S P r o f. S c h e e r m f l1 0 6 2 fml • Lehrstuhl für Fördertechnik Materialfluss Logistik • Univ.-Prof. Dr.-Ing. Dipl.-Wirtsch.-Ing. W. A. Günthner • TU München Efficient Consumer Response (ECR) D e fin itio n T e ilb e r e ic h e v o n E C R E C R is t e in e in te r d is z ip lin ä r e M a r k e tin g - , L o g is tik - u n d In fo r m a tio n s m a n a g e m e n t- A u fg a b e z w is c h e n In d u s tr ie - u n d H a n d e ls u n te r n e h m e n z u m W o h le d e s K u n d e n u n d z u r V e r b e s s e r u n g d e r W ir ts c h a ftlic h k e it d e r g e s a m te n P r o z e s s k e tte . E C R im Handel S C M in d e r In d u s tr ie M a r k e tin g : E ffiz ie n te S o r tim e n tg e s ta ltu n g u n d P o s itio n ie r u n g ( E ffic ie n t S to r e A s s o r tm e n t) E ffiz ie n te P r o d u k tn e u e in fü h r u n g u n d - w e ite r e n tw ic k lu n g ( E ffic ie n t P r o d u c t In tr o d u c tio n ) E ffiz ie n te P r o m o tio n - M a ß n a h m e n ( E ffic ie n t P r o m o tio n s ) L o g is tik : B e is p ie l E ffiz ie n te N a c h lie fe r u n g d e r P r o d u k te ( E ffic ie n t R e p le n is h m e n t) A u s ta u s c h v o n A b v e rk a u fs - u n d B e s ta n d s d a te n z w is c h e n H e r s te lle r u n d H a n d e l. m f l1 0 6 3 fml • Lehrstuhl für Fördertechnik Materialfluss Logistik • Univ.-Prof. Dr.-Ing. Dipl.-Wirtsch.-Ing. W. A. Günthner • TU München ECR-Funktionsweise E C R b a s ie r t a u f S C M m it k o n s u m e n te n o r ie n tie r te m P u ll-P r in z ip ohne ECR P u s h -P r in z ip In d u s tr ie la g e r P r o d u k tio n d e r In d u s tr ie T e ilo p tim ie r u n g H a n d e ls la g e r E in z e lh a n d e ls la d e n KundenZ ie lg r u p p e n PUSH In je d e r P r o z e ß s tu fe e r fo lg t e in e T e ilo p tim ie r u n g , z .B . u n a b g e s tim m te O p tim ie r u n g d e r H a n d e ls u n d I n d u s t r ie la g e r u n g . D ie In d u s t r ie „ d r ü c k t “ d ie W a r e in d e n E in z e lh a n d e l. m it E C R P u ll-P r in z ip In d u s tr ie la g e r P r o d u k tio n d e r In d u s tr ie E C R -K o o p e r a tio n H a n d e ls la g e r E in z e lh a n d e ls la d e n KundenZ ie lg r u p p e n PULL D ie P r o z e ß s tu fe n s in d lü c k e n lo s d u r c h...
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This note was uploaded on 08/04/2011 for the course LEHRSTUHL 001 taught by Professor Prof.dr.w.a.günther during the Spring '99 term at TU München.

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