10 points Draw a diagram of the parts of the marketing...

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AGEC 314 Online MARKETING AGRICULTURAL & FOOD PRODUCTS Summer 2020 Module 1 Dr. Senarath Dharmasena
AGEC 314-398, 700 Dr. Senarath Dharmasena (Summer 2020) Page 1 Module 1 This module is worth 30% of your final grade. To post answers, first click “Module 1” on eCampus class page, and then click “Submit Assignments”. Then you will find submission links for each section of the module. You may attach as a Word or a PDF file using attachment link. All work must be completed using the “Write-up Template” provided. Open the Answer Template folder to obtain the template Word file. Please do the following. Read Chapters 1, 2, and 3 of your textbook (use the 7 th edition of the textbook) Answer following Study Questions. You must answer questions on the “Write-up Template” provided (250 points) Chapter 1: 1) (10 points) Draw a diagram of the parts of the marketing channel and indicate on the diagram the flow of information within this channel. 2) (10 points) Compare the micro and macro views of marketing and what each involves. 3) a) (10 points) Name 3 major types of functions that are viewed under the functional approach to agricultural marketing. b) (10 points) Provide at least 2 examples of activities done in each functional category. c) (10 points) Choose any commodity and write a description on how the functions you mentioned in 3a and 3b interact together in the functional approach view. 4) (10 points) Define “fallacy of composition” and provide an agricultural marketing- related example of it.

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