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Unformatted text preview: small bias because they are trying to sell something so they will make it sound the best they can. All it state is that the meat is fresh and not frozen, but maybe the bias is a personal bias because there is personal gain involved. The ads claim is that their meat is fresh and not frozen. It plays into people’s desire for food and hunger. People have a love for fast food and fresh food. I think it is an existing desire to have fresh food. People already have a desire at times for fast food. They are making fast food sound even more tempting. The ad does not use admirable people. It does invoke the feeling of hunger. The only common situation is that most fast food is frozen and they are showing theirs to be fresh. I would not make a purchase based on the information presented because it does not make me believe....
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- Spring '09
- argument credibility