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10_cm_comm_analysis_tech

10_cm_comm_analysis_tech - Communication Method...

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ASSESSMENT OF  COMMUNICATION TECHNIQUES 08/07/2011 Page 1                    chkit\efficom.xls Communication Advantages Drawbacks Comments Method 1.  Face to face   Road Shows A mobile communications  - Interactive, promotes involvement  -  Costly It is important to involve employees as  much as event which is used to promote   - Direct  -  Difficult to organize possible in road shows to encourage local buy-in or launch a new initiative  - Interesting  -  Requires lengthy lead-time and increase credibility.  Avoid over-hyping  - Immediate feedback  -  Requires credible presenters the event, otherwise it will be seen to be over the  - Fast, high impact top and a waste of money.  - Consistent, prepared messages Good for Regional Offices  - Reaches wide target audience Workshops Smaller, more active group  - Interactive, promotes involvement  -  High cost per head Workshops are particularly suitable for middle sessions involving typically 10 -  - Interesting, promotes discussion  -  Difficult to organize management groups to encourage attitude and 20 people, and used to generate  - Communication in all directions  -  Requires lengthy lead-time behavior change.  Make sure you carefully select ideas, encourage attitude and  - Provide forum for lateral communication  -  Medium to high risk as return on investment is the mix of participants and the session is well behavior change  - Good for formulating messages for     difficult to gauge & success far from guaranteed facilitated and highly interactive.  Excellent for     upward communication identifying barriers to success. Local Action Teams (LATs) Implementation of communication  - Positioned locally  - Extra resources required with a Involve employees as much as possible in the local plans at local sites by a - Local issues are dealt with   cost implication action teams.  LAT's will also be involved in  team of on-site representatives    quickly and by a familiar face  problem solving during the feedback and  -  Local resources available for - Added layer in communication evaluation phase.    collating and assimilating   hierarchy which is more costly      information   and run risk of message being  Good for Regional Offices -  Communications are viewed as   distorted to suit local audience   'friendly' rather than managerial Conferences Large set piece conference is often  - Large target audience  - Costly Ensure that the conference program  offers a good used to launch a change  - Uniform message delivered  - One-way, not interactive (unless Q & A) mixture of communication and that presentations are
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