Assessment 4 submission point.pdf - MGNT910 Assessment 4...

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MGNT910: Assessment 4 submission point An Analysis of Origin Energy Limited Word Count : 3917
MGNT910 ________________________________________________________________________________________________ Page 1of 21Executive Summary This report analyses the organisation of Origin Energy. In the report Origin Energy is examined in term of VRIO framework, value chain, PESTEL, competitive forces and S.W.O.T that will help the Origin Energy Limited to identify its strengths and opportunities to turn them to competitive advantages The internal analysis terms allow the Origin Energy to determine the Strength and weakness in order to endeavour the use of strength and eliminate the weakness to create opportunities within the different level of activities that firm performs to deliver its operations efficiently. An external analysis is used by organizations to identify threats and opportunities surrounding its external environment. Lastly, some recommendation is proposed with the conclusion about is the firm worth investment or not.
MGNT910 ________________________________________________________________________________________________ Page 2of 21Contents 1.Introduction.....................................................................................................................................3 2.About Origin Energy.......................................................................................................................3 1.1Vision......................................................................................................................................3 1.2Mission....................................................................................................................................4 1.3Goals........................................................................................................................................4 3.Internal Analysis..............................................................................................................................4 3.1VRIO Framework....................................................................................................................4 3.2Value Chain.............................................................................................................................5 3.3Financial Ratios.......................................................................................................................7 4.External Analysis............................................................................................................................8 4.1Porter’s Six Forces..................................................................................................................8 4.2PESTEL Analysis....................................................................................................................9 5.SWOT ANALYSIS.......................................................................................................................11 6.Business Level Strategy................................................................................................................12 6.1The Sources of cost advantage..............................................................................................12 6.2Cost Advantage Risk.............................................................................................................13 7.Corporate Level Strategy...............................................................................................................13 8.Functional Level Strategy.............................................................................................................14 9.Organisational structure and Strategic Control.............................................................................15 10.Recommendation.......................................................................................................................16 11.Conclusion.................................................................................................................................16 12.References.................................................................................................................................18 13.Appendix...................................................................................................................................20
MGNT910 ________________________________________________________________________________________________ Page 3of 211.Introduction The report is the Analysis of the Firm Origin Energy Limited. It aims to provide detailed information to determine that the firm Origin energy Ltd is worth investment or not. Moving further the firms strategy are examined in term of VRIO framework, value chain, PESTEL, competitive forces and S.W.O.T that will help the Origin Energy Limited to identify its strengths and opportunities to turn them to competitive advantages. 2.About Origin Energy Originated in 2000 with its headquarters in Sydney, AU, Origin Energy Limited has come a long way and today stands one of the largest energy providers companies in Australia . The core business of organisation engages in Natural gas exploration and production, retail and wholesale electricity in Australia Pacific, Queensland, Australia and electricity generation (Limited 2019). As of June 2019, Origin Energy Origin has approximately 4.217 million customers accounts . including both the residential and the large or small scale businesses across power and gas. Origin Energy has large employees base approximately 5500 and through its core values, value-creating strategies aims to provide satisfactory return to its shareholders. On 30 June 2019 Origin Energy Limited recorded NPAT of $ 1,214 million for FY2019,which is significantly higher than the prior year and total revenue of $14,727 million The chairman of the Origin Energy Limited is Gordon Cairns and Frank Calabria is the Chief Executive Officer ( CEO) and managing director. The set of diversified experts in the leadership team, allows

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