chapter 9 notes

chapter 9 notes - Chapter 9 Digital Media Whats Ahead?...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 9 Digital Media What’s Ahead? • Digital Communication Transforms Media • Digital Media Support Convergence • 20 th Century Discoveries Made Internet Possible • Web Opens to Unlimited Access • What Happens to Old Media? • Transformation Takes 30 Years • Web Access Leaves Some People Behind • Combines Commerce, Information and Entertainment • Mobile Media Chases the Audience • Government Attempts to Coordinate and Control • Intellectual Property Rights Seek Protection • Internet Faces Four Challenges • New Technologies Mix with Old Ideas Chapter Outline I. Introduction A. REVIEW: Books, Newspapers, Magazines, Recordings, Radio, Movies, TV B. Internet delivery system for information and entertainment 1. xformed structure and economics of media in the United States and around the world. 2. the most fascinating development since television (WHY?) a. the access to info, instant shopping, email, eBay, instant video, pics, access to things u didn’t have before. II. Digital Communication Transforms Media C. digital media actually is unlike other media in that it redefines all other media 1. it’s books, newspapers, mags, movies, recordings, radio, and TV 2. CONVERGENCE: all intersect a) 1978, Nicholas Negroponte of MIT, theory, by 2000 we converged, he was right
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
B. The Internet 1000s computer networks send/receive data from all over the world, competing interests joined by a common purpose but with no common owner . C. With its size and absence of central control, the Internet is completely different from traditional media. D. digital media: all forms of emerging communications media combining text, graphics, sound and video using computer technology to create a product similar to, but different from, traditional media. 1. Digital media stored in numerical binary form, 1 and 0 2. COMPATIBILTY among files types: Digital media are the fastest growing media and promise to become the biggest factor in the future of the mass media. E. other media, one-way Digital simultaneously two-way. 1. Digital networks will allow people to collaborate and exchange ideas anywhere in the world. F. Information designer Roger Fidler believes new media are related and connected to old media, yet are different in ways that will make them distinct from their predecessors. IV. 20 th Century Discoveries Made Internet Possible A. Tim Berners-Lee : 1989 created new program languages World Wide Web 1. HTML (hypertext markup language) and HTTP (hypertext transfer protocol) that allowed people to create and send text, graphics and video information electronically and set up links from one source to another. 2. 1 st browser: allowed people to search electronically among many documents. a
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 08/06/2011 for the course COMM 1301 taught by Professor Tj during the Spring '11 term at HCCS.

Page1 / 8

chapter 9 notes - Chapter 9 Digital Media Whats Ahead?...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online