{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

chapter1 - 1 Mass Media Everyday Life Richard E Caplan The...

Info iconThis preview shows pages 1–9. Sign up to view the full content.

View Full Document Right Arrow Icon
Richard E. Caplan The University of Akron 1. Mass Media & Everyday Life Christopher Burnett California State, Long Beach
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Mass Media in Our Lives Average time spent using media each year More than half of our waking lives More time than we sleep Impacts every area of life Mass media and American life Greater influence Bigger business Shannon Stapleton/ The New York Times
Background image of page 2
Average Media Use Illustration 1.1
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Media Earnings Percentages 1.2
Background image of page 4
Mass Media Today The Past: Wired Needed an electrical outlet Limited mobility Today: Wireless WiFi: Wi reless Fi delity Total mobility More choices Converged Media Complex network of media Global system JMMelton/motleyimage
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
The Communication Process Intra personal Communication within one person Inter personal Direct sharing of experience between two people Mass Communication Communication from one person or group of persons through a transmitting device (a medium) to large audiences or markets
Background image of page 6
Elements of Mass Communication Illustration 1.3
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Mass Media Industries Book Publishing 40,000 titles a year
Background image of page 8
Image of page 9
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}