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chapter1 - 1. Mass Media & Everyday Life Richard E. Caplan...

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Richard E. Caplan The University of Akron Christopher Burnett California State, Long Beach
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Mass Media in Our Lives Average time spent using media each year More than half of our waking lives More time than we sleep Impacts every area of life Mass media and American life Greater influence – Bigger business Shannon Stapleton/ The New York Times
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Average Media Use Illustration 1.1
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Media Earnings Percentages 1.2
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Mass Media Today The Past: Wired Needed an electrical outlet – Limited mobility Today: Wireless WiFi: Wi reless Fi delity – Total mobility More choices Converged Media – Complex network of media Global system JMMelton/motleyimage
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The Communication Process Intra personal Communication within one person Inter personal Direct sharing of experience between two people Mass Communication Communication from one person or group of persons through a transmitting device (a medium) to large audiences or markets
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Elements of Mass Communication Illustration 1.3
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Mass Media Industries Book Publishing 40,000 titles a year
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This note was uploaded on 08/06/2011 for the course COMM 1301 taught by Professor Tj during the Spring '11 term at HCCS.

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chapter1 - 1. Mass Media & Everyday Life Richard E. Caplan...

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