chapter4notes

chapter4notes - Chapter 4 Magazines Whats Ahead? Magazines...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 4 1 Chapter 4 Magazines What’s Ahead? • Magazines Reflect Trends and Culture • Colonial Magazines Compete with Newspapers • Magazines Travel Beyond Local Boundaries • Publishers Locate New Readers McClure’s Launches Investigative Journalism The New Yorker and Time Succeed Differently • Specialized Magazines Take Over • Magazines Divide into Three Types • Magazines at Work • Magazines Compete for Readers in Crowded Markets • Readers Represent a Valuable Audience • Companies Expand Ownership and Define Readership • Internet Editions Offer New Publishing Outlets Why Magazines Survive Chapter Outline I. Introduction A. Successful magazines today specialized audiences. 1. Sports Illustrated : Henry Luce 2. published Time and Fortune (more general) 3. traveled world sports talk everywhere “Why all this consuming interest in games?” II. Magazines Reflect Trends and Culture A. Magazines reflect surrounding cultures and characteristics of the society. B. As readers’ lifestyles change, so do magazines. (general specific interests of today’s society created by internet and flow of information)
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Chapter 4 2 II. Colonial Magazines Compete with Newspapers A. 1741: 50 yrs after newspapers: mags create a national/regional identity beyond local community 1. Colonial newspapers cover daily crises for local readers 2. mags carry communities’ cultural, political and social ideas and link to other comm. B. First mags 1. Andrew Bradford American Magazine 1741 (lasted 3 issues) 2. Benjamin Franklin General Magazine three days later (lasted 6) 3. no advertising early magazines expensive and had small circulations. III. Magazines Travel Beyond Local Boundaries A. 1800s, magazines America’s only national medium traveling beyond local boundaries. 1. natl news traveled very slowly in newspapers B. Subscribers depended on magazines for natl news, culture and entertainment. C. 1821: Saturday Evening Post -- nation’s 1 st general-interest magazine. 1. 40 years was one of the country’s most important weeklies. IV. Publishers Locate New Readers A. 1800s – early 1900’s: 4 enduring subjects that expanded the magazine audience 1. Women’s issues (Sarah Josepha Hale, editor of Godey’s Lady’s Book) a) women are the underrepresented ½ plus part of population b) supported higher education and property rights for women. c)
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 08/06/2011 for the course COMM 1301 taught by Professor Tj during the Spring '11 term at HCCS.

Page1 / 7

chapter4notes - Chapter 4 Magazines Whats Ahead? Magazines...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online