chapter6notes - Chapter 6 Radio Whats Ahead Radios Sounds...

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Chapter 6 Radio What’s Ahead? • Radio’s Sounds Are Everywhere • Radio Takes A Technological Leap Broadcasting Is Born • Federal Government Regulates the Airwaves • Radio Audience Expands Quickly • Radio Becomes a Powerful Force • “War of the Worlds” Challenges Radio’s Credibility • Radio Networks Expand • Radio Adapts to Television • Radio at Work • Congress Creates National Public Radio • Portability and Immediacy Help Radio Survive • Telecommunications Act of 1996 Overhauls Radio • Are Radio Ratings Accurate? • Radio Depends on Ready-Made Formats • Audience Divides into Smaller Segments • Competition Brings Back Payola • Radio Income Splits Apart Chapter Outline I. Introduction A. 1 st half 20 th century: radio only immediate transmitter of news and entertainment, transforming national politics and culture. II. Radio Sounds Are Everywhere A. 99% of America’s homes have radios. B. 95% cars ( 4 of 5 adults reached in their cars by radio) C. 40% Americans listen 6am – midnight (mostly during drive-times) D. 7 % bathrooms (who has a radio in their bathroom) E. 3,000 stations webcasting
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A. Samuel Morse’s telegraph (morse code) (1835) Bell’s telephone (1876) B. In 1887, German physicist Heinrich Hertz experimented with radio waves. IV. Broadcasting Is Born A. 4 other pioneers helped advance radio broadcasting in the United States. 1. Guglielmo Marconi : promoted wireless radio transmission in the 1890s. (started british marconi 2. Reginald Aubrey Fessenden, a Canadian, was able to broadcast the first voice and music by radio waves in 1906. a) farmer, “broadcasting” as a word 3. Lee de Forest called himself the father of radio because in 1907 he perfected a glass bulb called the Audion that could detect radio waves ( Edwin Armstrong /regenerative circuit). 4. David Sarnoff was the wireless operator who in 1912 reported the distress call from the sinking Titanic and later became president of RCA. V. Federal Government Regulates the Airwaves A. feds regulate broadcasting, unlike the print media B. Radio Act of 1912 1. amateurs competed with the military for the airwaves 2. Congress passed to license people on point-to-point transmission 3. Titanic all maritime stations had to have 24 hour operation C. WWI: feds ordered all amateurs off the air, and the military took over radio broadcasting. D. After war, the Navy wants keep monopoly over the airwaves, Congress decided against E. gov’t sanctioned a monopoly of General Electric, Westinghouse, AT&T, Western Electric and the United Fruit Company. 1. GE buys british -- American Marconi.
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chapter6notes - Chapter 6 Radio Whats Ahead Radios Sounds...

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