LP%201 - Chapter 1 Mass Media and Everyday Life Whats Ahead...

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Chapter 1 Mass Media and Everyday Life What’s Ahead? • Mass Media Are Everywhere You Are • Mass Communication Becomes Wireless • How the Communication Process Works • What Are the Mass Media Industries? • Media Are Profit-Centered Businesses • Competition and Convergence Dominate • Why Media Properties Converge • Advertisers and Consumers Pay the Bills • Technology Changes Mass Media Delivery and Consumption • Media Take Advantage of Digital Delivery • How Today’s Communications Network Operates • Mass Media Both Reflect and Affect Politics, Society and Culture • Why You Should Understand Mass Media and Everyday Life Chapter Outline I. Introduction A. Some form of mass media impacts nearly every American every day—economically, socially and culturally. II. Mass Media Are Everywhere You Are A. Adults now spend more than half their waking lives with media. B. Media impact almost all aspects of American society. III. Mass Communication Becomes Wireless A. In the past, “wired” meant being connected to radio and TV; today “wireless” allows people to use technology without wires. (Wi-Fi) B. Today’s digital environment is a webbed network of communications systems that will connect every home and institution in the U.S. and eventually globally. IV. How the Communications Process Works
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A. Communication person (message, ideas, opinions) person B. Interpersonal communication is the act of sending ideas and attitudes from one person to another, while intrapersonal communication takes place internally within one person. B. Mass communication occurs from one person or a group of people through a transmitting device (medium) to a large audience. C. p.9 In mass communication, the sender , or source, puts a message on a channel that carries the message to the receiver . 1. Feedback occurs when receivers process the message and send a response back to the sender. 2. Noise is distortion that can interfere with clear communication. D. Mass communication today shares three characteristics: 1. A message is sent out on some form of mass media system (that is, the Internet, print or broadcast). 2. The message is delivered rapidly. 3. The message reaches large groups of different kinds of people simultaneously or within a short period of time. V. What Are the Mass Media Industries? A. The businesses that produce the mass media in America—newspapers, magazines, radio television, movies, recordings and books—are traditional mass media. B. The Internet is creating new digital delivery systems for information and entertainment. C. Books, newspapers and magazines were America’s only mass media for 250 years after the first American book was published in 1640. D. The first half of the 20th century brought four new media—recordings, radio, movies and
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LP%201 - Chapter 1 Mass Media and Everyday Life Whats Ahead...

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