BAD318SYL-FALL110

BAD318SYL-FALL110 - Principles of Marketing BAD 318 Fall 2011 Three Semester Hours August 17 Online Course Gardner-Webb University Broyhill School

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Principles of Marketing BAD 318 Fall 2011 Three Semester Hours August 17 – December 17, 2011 Online Course Gardner-Webb University Broyhill School of Business OR GOAL Program “Where Business means: Continuous Improvement of Quality” Instructor: ................................................ Dr. John C. Keyt Office Location. ........................................... Virtual Office Office Hours: ........................................... Monday – 9:30 p.m. – 11:00 p.m. ......................................................... Tuesday and Thursday – 8:30 p.m. – 11:00 p.m. ......................................................... Wednesday – 9:00 p.m. – 11:00 p.m. Instructor’s Telephone Numbers and e-mail: Home Phone/Fax. ............................. (423-928-2583) E-mail: . ............................................ ([email protected]; [email protected] ) Web Site: . ........................................ (As applicable) Important GWU Phone Numbers /Web Sites: GOAL Office. .................................. 704-406-4484, Toll Free 800-288-GOAL (4265) Inclement Weather. .......................... 1-877-GWU-SNOW (toll free), 877-489-7669 GWU Main Web Site. ...................... www.gardner-webb.edu GWU Library. .................................. 704-406-4290 www.library.gardner-webb.edu . ......................................................... 1-800-253-8330 GWU Registrar. ................................ 704-406-4260 www.reg.gardner-webb.edu GWU Career Services. ..................... 704-406-4562 www.careers.gardner-webb.edu COURSE PRERQUISITE: None COURSE DESCRIPTION AND PURPOSE: A comprehensive analysis of the marketing system and the marketing process. REQUIRED TEXT: The following text will be used in this course: Pride-Ferrell Marketing – 2012 Edition” ; (16th Edition) By William M. Pride and O.C. Ferrell; Houghton-Mifflin, ISBN 978-0-538-47540-2 REQUIREMENTS FOR THE COURSE: You must be a registered student. You must have your own computer . Expecting to complete your required work from your place of employment’s computer can result in delays and sometimes problems. And it can be unfair to your employer as you could be taking work time to complete class assignments.
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Please make certain you have Microsoft Word (at least 2003 version) for your written assignments and Power Point or the Power Point Viewer (at least 2007 version) for viewing/listening to the narrated lectures. . STRUCTURE OF THE COURSE: This course will consist of lectures, readings (chapters and cases), exams, quizzes, article reviews, and homework. Course Policies Student Conduct and Classroom Etiquette: Listed below are some basic principles of conduct that I expect from all students. These require a minimum amount of self-discipline but no more than is expected in any business situation you will encounter during your career. This is not an inclusive listing and assumes that other conduct not listed, but that would be impolite or unprofessional, is also not appropriate. You are expected to attend all class sessions.
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This note was uploaded on 08/06/2011 for the course BAD 318 taught by Professor Null during the Fall '11 term at GWU.

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BAD318SYL-FALL110 - Principles of Marketing BAD 318 Fall 2011 Three Semester Hours August 17 Online Course Gardner-Webb University Broyhill School

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