Homework 9-20 - 1 How has an understanding of consumer...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
1. How has an understanding of consumer behavior helped Best Buy grow from a small specialty audio retailer to the world’s largest consumer electronics retailer? -The understanding of consumer behavior has helped Best Buy expand because it creates the shopping experience the consumer is looking which leads to more sales in the long run. This is accomplished by creating unique and convenient services such as Geek Squad and the Magnolia Home Theater. This allows Best Buy to remain on top of competition that may have lower prices since consumers can only experience those services at Best Buy. 2. What were the advantages and disadvantages of using “customer centricity” to create five segments of Best Buy customers -One advantages of using the customer centricity to create segments of customer is that it is easier to categorize customer and thus give them the shopping experience they want. Another advantage is that stores using customer centricity reported more sales than the chain average. A disadvantage of the customer
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern