Homework 10-4

Homework 10-4 - 1) One trend in the environmental forces...

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1) One trend in the environmental forces that could work for Prince Sports is the emergence of social networking through which Prince can advertise its products to certain demographics at a lower cost than other outlets of advertisement. This could also work against Prince if they do not market correctly or if other tennis companies also start to use social networks to advertise. One environmental force that can work for Prince is the trend of exercising and being in shape which would increase Prince tennis racquet sales. 2) Prince Sports can help spread the growth of the tennis industry by sponsoring tournaments in various regions of the US. This would not only help spread the growth of the tennis industry but it would also advertise Prince. Another way that Prince could contribute to the spread of the tennis industry it that it could set up free lessons for children which could be future clients of Prince. 3)
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This note was uploaded on 08/07/2011 for the course MRKT 630:301 taught by Professor Bhatia during the Fall '10 term at Rutgers.

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Homework 10-4 - 1) One trend in the environmental forces...

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