Homework 11-1

Homework 11-1 - 1) What are the characteristics of the...

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1) What are the characteristics of the target market for the 3M Greptile Grip Glove? a. The target market for the 3M Greptile Grip Glove is golf players that need better grip with less grip pressure. These people include individuals that have tendinitis and arteritus. Other characters included families with dual income with no kids and single adults since this market is more likely to play golf. Another major characteristic of the target market are baby boomers since they are more likely to play golf. 2) 2. ( a ) What are the key points of difference of the 3M Greptile Grip golf glove when compared to competitors’ products, such as FootJoy and Bionic? ( b ) Substitute products, such as golf grips? a. When compared to its competitors products, the 3M Greptile Grip, a key point of difference is the microreplication technology which allows for a tighter grip even in bad conditions such as rain. Another point of difference is high quality sheep leather that the glove is made out of which also allows for a better grip
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This note was uploaded on 08/07/2011 for the course MRKT 630:301 taught by Professor Bhatia during the Fall '10 term at Rutgers.

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Homework 11-1 - 1) What are the characteristics of the...

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