1) Why has Mall of America been such a marketing success so far? a. Mall of American has been a marketing success so far because it has positioned itself as a destination rather than just a mall. It also has many forms of entertainment such as an aquarium and an amusement park which offer clients other forms of entertainment. It also has established itself as a well known brand which contributes to its success. 2) What (a) retail and (b) consumer trends have occurred since Mall of America was opened in 1992 that it should consider when making future plans? a. Some retail trends that have occurred since the Mall of America opened that it should consider when making future plans is not to duplicate what they already have. Thus, it would not make sense for the mall to two of the same stores. Also, this way retailers don’t risk cannibalism in which one of their stores takes away business from their other stores. b.
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