Homework 11-15 - 1) Why has Mall of America been such a...

Homework 11-15
Download Document
Showing pages : 1 of 2
This preview has blurred sections. Sign up to view the full version! View Full Document
1) Why has Mall of America been such a marketing success so far? a. Mall of American has been a marketing success so far because it has positioned itself as a destination rather than just a mall. It also has many forms of entertainment such as an aquarium and an amusement park which offer clients other forms of entertainment. It also has established itself as a well known brand which contributes to its success. 2) What (a) retail and (b) consumer trends have occurred since Mall of America was opened in 1992 that it should consider when making future plans? a. Some retail trends that have occurred since the Mall of America opened that it should consider when making future plans is not to duplicate what they already have. Thus, it would not make sense for the mall to two of the same stores. Also, this way retailers don’t risk cannibalism in which one of their stores takes away business from their other stores. b.
Background image of page 1
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Create a FREE account now to get started. Log In

The email address you entered is not valid. The email address you provided is already in use.
Your username must be at least 5 characters. Your username must consist of only alphanumeric characters. Your username must contain at least one letter. Your username contains inappropriate language. Another user has already claimed this username.
Your password must be at least 6 characters in length.
{[ $select.selected.label ]} Please select a valid school.
By creating an account you agree to our Privacy Policy, Terms of Use, and Honor Code.
Create my FREE account Processing...
Sign Up with Facebook

We will never post anything without your permission.

Already on Course Hero? Log In