Homework 12-6

Homework 12-6 - 1) In the US, cake mix is in the mature...

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1) In the US, cake mix is in the mature stage of the product life cycle. The percentage of consumers that bought cake mix at least once was 80 in 2000 but this number declined to 77 in 2004. On other hand, Warm Delights is in the indulgent, single serve treat category, which is in the growth stage of the product like cycle. 2) The target market for Warm Delights is on the go women who want a small treat. A point of difference is the slightly cheaper price tag associated with Warm Delights. Another point of difference is that it is very convenient since it comes with a bowl and there is no clean up necessary. A potential opportunity of the target market and positioning is that since Warm Delights is positioned as a snack rather than a dessert, it can be seen more than just a dessert which leads to a wider consumer base. Also, since is it packaged as convenient, even busy people will be able to consume Warm Delight. A hindrance caused by the positioning of the product is that by being marketed as a snack, it has more competition than it
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Homework 12-6 - 1) In the US, cake mix is in the mature...

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