Marketing final

Marketing final - ,,6chapters:13,16,17,19,21,22 10chapter13...

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43 application questions, 7 definitional questions, 6 chapters: 13, 16, 17, 19, 21, 22     10 -chapter 13     5- chapter 16     8- chapter 17     9-chapter 19     10-chapter 21     8- chapter 22     Learning objective 1 and 2     Definition of marketing--customer centric, strategy map--remember the map. SWOT      Chapter 19--tv example constraints in pricing, kinds of competitions--pure, what kind  of factor--demand factor/supply factor, average price, marginal revenue, elastic demand/ inelastic, how to make product nonelastic, what's a fixed cost, variable cost, breakeven  analysis, TR curves, definition of price,      Chapter 16--JIT, logistic,s reverse logistics, lead time, customer response cycle time,  total inventory, warehouse inventory Intergrated marketing communication Direct marketing is gaining importance Under armour- using imc for building a new brand
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This note was uploaded on 08/07/2011 for the course MRKT 630:301 taught by Professor Bhatia during the Fall '10 term at Rutgers.

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Marketing final - ,,6chapters:13,16,17,19,21,22 10chapter13...

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