updatedCountry Notebook Market Section III Rubric

updatedCountry Notebook Market Section III Rubric - MKT 370...

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MKT 370 The Country Notebook – Market Audit Team members who contributed to this section: _______________________________________________________________________ _______________________________________________________________________ __ MARKETING AUDIT 1. The Market: Target market description, size, characteristics, demographics, etc. 0 points 10 points 12 points 14 points 16 points 18 points 20 points Not Included All Components with major flaws All Components with minor flaws Exceptional execution II. Product: advantage(s), problems, resistances;, usage; benefits, adaptation, positioning 0 points 10 points 12 points 14 points 16 points 18 points 20 points Not Included All Components with major flaws All Components with minor flaws Exceptional execution III. Price: Selling price, pricing structure, competitors’ pricing 0 points 10 points 12 points 14 points 16 points 18 points 20 points Not Included All Components with major flaws All Components with minor flaws Exceptional execution
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This note was uploaded on 08/07/2011 for the course MRKT 370 taught by Professor Brian during the Spring '11 term at Aberystwyth University.

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updatedCountry Notebook Market Section III Rubric - MKT 370...

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