07a_E_Commerce_and_the_Internet

07a_E_Commerce_and_the_Internet - CS 6 Topic 7 E-Commerce...

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
CS 6 Topic 7 E-Commerce Business and the Internet
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
E-Commerce
Background image of page 2
E-Commerce • Not practical until transactions could be secured. (1994/1995) • Long time to profit?? o Amazon.com opened 1994, profitable in 2001. o Choosing expansion over profit: dangerous.
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
• Online Store No building rent Fewer employees Ease of access Less in stock No impulse buys Commitment to purchase (no pressure!) • Bricks-and-Mortar Greater visibility Greater „trust‟ Impulse buys Cost of store Cost of employees More in stock
Background image of page 4
The New Model: • Brick and Click: o Integrating online and physical storefronts. o Modern businesses MUST have web presence. o Costs kept down through offering high profit margin items online o Also, items customers rarely buy on impulse.
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
• $127 Billion in 2007, 11% from 2006 (US Census bureau figures) • Still only ~ 3.1% of all retail sales – may plateau at ~15%, perhaps? • By 2012, over half of all purchases will be
Background image of page 6
Image of page 7
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 14

07a_E_Commerce_and_the_Internet - CS 6 Topic 7 E-Commerce...

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online