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Annual Report Charles template

Annual Report Charles template - by the ferris terrorists C...

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by the ferris terrorists C Charles Lanis Bryan Redd Chris Ball Preston Johnson Kevin Chen W a l t o n C o l l e g e o f B u s i n e s Fall 11 2011 Annual Report For Fe 08 Fall Table 2-1: Product Positioning
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Executive Overview 1. Mission Statement Our mission is to apply a broad differentiation with integrated cost leadership strategy. We expect to compete in all product segments: applying cost leadership to certain segments and differentiation to others. By applying cost leadership in certain segments, we will be able to provide the lowest cost at competitive levels of quality that create value for customers . 2. Strategy Ferris will apply a broad differentiation with integrated cost leadership strategy. We will compete in all product segments while applying cost leadership to certain segments and differentiation to others. By applying cost leadership in certain segments, we will provide the lowest cost at competitive levels of quality that create value for customers . 3. Analysis of 2011 Overall 2011 was a much anticipated turnaround year for Ferris Company. We once again came close to max issuing our common stock by issuing $12,000 (in thousands) new shares to finance the expansion of our inventory and increase in our automation. We managed to effectively plan the release of our products to correct the R&D issues we had in Round 1 when we lost sales due to late release of our products. Ferris expected this issuance of common stock and the corrections in R&D to affect three variable measures of our company’s financial statements that were also closely related to our success measures; sales, net income, and ROS (Profit/ Sales). Table 1-1 effectively compares the actual results reported in the Annual reports to the forecasted numbers that appeared in the proformas for the fore-mentioned variables. Table 1-1: Analyzing 2011 Measure Proforma Forecast Annual Report Result Differen ce Sales $ 126,193 $ 136,604 $10,411 Net Income $ 989 $ 2,290 $1,301 ROS 0.78% 1.70% 0.92% All Values in terms of thousands Ferris exceeded proforma expectations on all three of the variables in concentration. Since we selected success measure that are greatly affected by sales and net income as well as the issuance common stock; we see the overachievement of the proforma expectations to be a clear indication of our company’s expected turn around after a poor Round 1 performance. We knew that in order to effectively achieve our success
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