Goods Chapter 2 Notes

Goods Chapter 2 Notes - Chapter 2 Notes Strategy and...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Chapter 2 Notes Strategy and strategic moves Strategic information systems (SISs) - are information systems that help seize opportunities. A company achieves strategic advantage by using strategy to maximize its strengths, resulting in a competitive advantage . Achieving a competitive advantage- A for profit company achieves competitive advantage when its profits increase significantly, most commonly through increased market share. Figure 2.1 Initiative Benefit Reduce costs A company can gain advantage if it can sell more units at a lower price while providing quality and maintaining or increasing its profit margin. Raise barriers to Market entrants A company can gain advantage if it deters potential entrants into the market, enjoying less competition and more market potential. Establish high switching cost A company can gain advantage if it creates high switching costs, making it economically...
View Full Document

Page1 / 2

Goods Chapter 2 Notes - Chapter 2 Notes Strategy and...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online