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Goods Project Part 2

Goods Project Part 2 - Section A Introduction The purpose...

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Section A: Introduction The purpose of this report is to provide an interpretation of the multiple regression model to forecast the number of scooters sold per month as well give my insight concerning some managerial concerns. I am preparing this report for Mr. Corrigan Masters, who is an inventory manager for Ozark Cycle Sports. Table 1: Variable Names and Definitions Name Variable Description (all are monthly values) Sales Number of scooters sold TV Television advertising expenses ($1,000s) Newspaper Newspaper advertising expenses ($1,000s) Market Average price of gasoline futures markets ($ per gallon) Associates Average number of sales associates during operating hours Bonus Average value of bonus bucks ($ per scooter sold) List Average list price of scooters sold ($) Promo 1 for month with a sales promotion; 0 if no sales promotion
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Section B : Forecasting Model Interpretation 1. Quality
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2. Regression Coefficients At a 10% significance level all of the independent variables are significant. Significance can be determined from the p-value of each variable as seen in Table 2 below. Table 2: Variable Coefficients and P-values Variable Coefficient P-value Intercept 27.97 0.000 Market -5.152 0.000 Bonus 0.002 0.002 List -0.002 0.051 Promo -3.651 0.001
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