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UsingSocialMediatoSaveLives

UsingSocialMediatoSaveLives - CASE M-319 DATE USING SOCIAL...

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Victoria Chang prepared this case under the supervision of Professor Jennifer Aaker and Robert Chatwani as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Other contributors included Sundeep Ahuja, Asia Blume, Dayal Gaitonde, and Priti Radhakrishnan. If any of you have a friend, family member, or acquaintance that has been diagnosed with leukemia, please refer to this website as one source of support: http://www.helpsameer.org/strategy/. Copyright © 2009 by the Board of Trustees of the Leland Stanford Junior University. All rights reserved. To order copies or request permission to reproduce materials, e-mail the Case Writing Office at: [email protected] or write: Case Writing Office, Stanford Graduate School of Business, 518 Memorial Way, Stanford University, Stanford, CA 94305-5015. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means –– electronic, mechanical, photocopying, recording, or otherwise –– without the permission of the Stanford Graduate School of Business. C ASE : M-319 D ATE : 3/23/09 U SING S OCIAL M EDIA TO S AVE L IVES : H ELP V INAYAND S AMEER .O RG Team Vinay and Team Sameer were two start-ups coming together. The volume of things that we had to get done around recruiting, building a brand, and building awareness, were very consistent with the activities of a start-up company. We needed commitment from everyone involved, had to stay focused on clear goals, and needed performance metrics. Robert Chatwani, head of Team Sameer Sameer Bhatia was a 31-year-old South Asian American Silicon Valley entrepreneur who had started a company called MonkeyBin in 2000, the first online community and consumer marketplace for barter or trade, 1 and then a mobile gaming company, Octane Technologies several years later. When visiting Mumbai, India in May 2007 with his wife of barely a year, he started to feel under the weather. He wanted to blame the nausea, lack of appetite, and racing heart beat on the humid 100-degree monsoon weather, but in his heart, he knew something else was wrong. He went into the doctor and heart tests revealed a possible atrial abnormality. The doctor ordered blood tests which revealed a bigger problem a diagnosis of Acute Myelogenous Leukemia (AML). Sameer recalled : “I looked at him [the hematologist] like he was crazy. I had researched a dozen different infectious diseases, a couple of which matched my symptoms identically. But he noted the strong presence of blast cells 2 in my blood and said there was a 99 percent chance that this was leukemia. He wanted to admit me in the hospital immediately.” 3 1 The company‟s assets were sold in 2003.
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