UsingSocialMediatoSaveLivesAakerStanfordGSBPoST

UsingSocialMediatoSaveLivesAakerStanfordGSBPoST - Using...

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Using Social Media to Save Lives POWER of SOCIAL TECHNOLOGY ©2009 aaker@gsb.stanford.edu
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Two friends, diagnosed with Leukemia Sameer Bhatia, 32 Grew up in Seattle My Co-Founder, prior roommate, best friend Married Reena in 2006 Stanford undergrad, serial entrepreneur Diagnosed May 2007 Vinay Chakravarthy, 28 Grew up in Fremont, CA Married Rashmi in 2005 Berkeley undergrad, MD from Boston University Diagnosed November 2006
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Cancer that starts in blood-forming tissue such as the bone marrow and causes large numbers of blood cells to be produced and enter the bloodstream. Leukemia
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New cases: 44,270 Deaths: 21,710 US Estimates 2008
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Range of treatments Oral drugs Chemotherapy Radiation Bone marrow transplant Cord blood transplant
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Acute Myeloid Leukemia (AML)
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Spongy tissue found inside of bones. Marrow produces the body’s white & red blood cells, and platelets. What is bone marrow?
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For many leukemia patients, the only cure is a bone marrow transplant, with marrow that comes from a donor.
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Transplantation of donor blood stem cells derived from the bone marrow or bloodstream (most common approach). What is a marrow transplant?
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Marrow infused into the patient requires a genetic match that is as perfect as possible (10/10 match parameters). Highest probability exists within the same ethnic pool. Finding a donor
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Non-profit that operates a bone marrow registry of 6.8 million individuals.
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For Caucasians, there is an 80% chance of finding a matched donor in the NMDP registry.
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Of the 6.8 million registrants,
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20% are minorities.
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But only 1% are South Asian.
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So if you are South Asian…
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