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Unformatted text preview: Availability of the spare part. Easy to use. Product concept. 6. Core competency of the product. Product image Marketing ability Comprehensive distribution system High standard 7. Expertise of the company in producing the product Technological expertise. Brand of the product. Excellent customer service. Technology Marketing, accessible distribution network. Operation, Management Information system. Finance Research and development 8. Excellent Customer Service 9. (State, Nation, Worldwide) Information Networking 10. New Product Research and Development 11. Market Research 12. Relationship Development/Outreach 1. Not competent 2. Less competent 3. Not clear 4. Competent. 5. Most competent....
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This note was uploaded on 08/09/2011 for the course BUAD 605 taught by Professor Nasution during the Summer '11 term at Andrews Univeristy.
- Summer '11