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April 13 - SMM-Class Note Rabu Quiz chapter 3,4 Jumat...

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SMM-Class Note: April 13, 2011. Rabu – Quiz chapter 3,4 Jumat – Presentasi : China Friendly + Quiz Senin - : Simulasi Tows, Competitive Analysis, Competitor matrix. China Friendly: -Mission and Vision -TOWS -Background Company -Statement of the problem -Alternative -Analysis -Findings -Conclusion and recommendation. Financial Aspects in Strategic Marketing I want you to understand the coordination between VP Finance and VP Marketing. VP Finance interested with the pricing. Committee in pricing, the president can be there, the controller, sales manager, VP finance and VP marketing should be there. Developing new products, new market Warranties Customer Service: Recruiting and getting more new Customers , when you do analysis of your customer, you will evaluate their bank inquiry, Duns & Bradstreet (rating of the company). Rejecting or accepting special order (bargaining) from your customer. Profitability analysis from each customer is very important.
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