April 20 - RENO holds about 70% of market. Middle and lower...

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SMM-Class Note: April 20, 2011. Product Brand strategy Offering = Product concept-Brief Program Product factor Description 1. PHILOSOPHY (Product Advantage) 2. OBJECTIVE 3. PRIMARY TARGET 4. PRODUCT USE 5. BRAND PERSONALITY 6. QUALITY 7. PRODUCT DEVELOPMENT 8. FINANCIALS 9. TIME TABLE (Omit) The SSS liver spread is produced at the thrust that it may serve more customer who really enjoy the advantage of the product.
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Unformatted text preview: RENO holds about 70% of market. Middle and lower income consumer. PRODUCT DIFFERENTIATION MATRIX Procedures: 1. 2 3. Example : Safeguard has Non greasy, Durability, Fragrance, Attractive packaging, Attribute 1. 2. 3. 4. 5. Importance Less Important Low Differentitaion High Differentitaion I want to submit this together with the space....
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April 20 - RENO holds about 70% of market. Middle and lower...

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