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Unformatted text preview: RENO holds about 70% of market. Middle and lower income consumer. PRODUCT DIFFERENTIATION MATRIX Procedures: 1…. 2… 3…. Example : Safeguard has – Non greasy, Durability, Fragrance, Attractive packaging, Attribute 1. 2. 3. 4. 5. Importance Less Important Low Differentitaion High Differentitaion I want to submit this together with the space....
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This note was uploaded on 08/09/2011 for the course BUAD 605 taught by Professor Nasution during the Summer '11 term at Andrews Univeristy.
- Summer '11