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Unformatted text preview: RENO holds about 70% of market. Middle and lower income consumer. PRODUCT DIFFERENTIATION MATRIX Procedures: 1. 2 3. Example : Safeguard has Non greasy, Durability, Fragrance, Attractive packaging, Attribute 1. 2. 3. 4. 5. Importance Less Important Low Differentitaion High Differentitaion I want to submit this together with the space....
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- Summer '11