Unformatted text preview: 5 years. Products and Services The Consumer Products Division has two branded retail products: Marigold Margarine and Country Fresh Salad Dressings. Competitors for Marigold Margarine Product were Parkay, Bluebonnet, and Fleishmann. Competitors for Country Fresh Salad Dressing were: Kraft, Wishbone, and seven seas. It is recommended that this company conducted a market research to ascertain just how much influence of the competitors variables have on JFC, and to better understand data sources strengths and weaknesses. It is also recommended that an assimilation and validation of a combined datasets from A.C Nielsen Company and Selling Area-Marketing .Inc (SAMI) be conducted to take advantage of each data sources identified strengths....
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This note was uploaded on 08/09/2011 for the course BUAD 605 taught by Professor Nasution during the Summer '11 term at Andrews Univeristy.
- Summer '11