Marketing Strategic SPACE

Marketing Strategic SPACE - Marketing Strategic SPACE...

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Marketing Strategic SPACE Toyota Motors Company By group 3 Bernie Dambo Ps. Joseph Sianipar
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THE STRATEGIC POSITION and ACTION EVALUATION (SPACE) MATRIX TOYOTA MOTORS COMPANY Financial Strength (FS) Perception * Worst Best NET Environmental Stability (ES) Perception Best Worst NET ROI Operating leverage Financial leverage Liquidity Working capital Cash flows Financial risk Capital structure 1/8 = 0.125 1 2 3 4 5 3 0.375 1 2 3 4 5 3 0.375 1 2 3 4 5 4 0.5 1 2 3 4 5 3 0.375 1 2 3 4 5 3 0.375 1 2 3 4 5 2 0.25 1 2 3 4 5 5 0.625 1 2 3 4 5 3 0.375 Net score + 3.25 Technology change Rate of inflation Demand variability Price ranges Barriers to entry Competitive pressure Price elasticity Market acceptance Taxation 1/9 = 0.111 1 2 3 4 5 -1 0.111 1 2 3 4 5 -3 0.333 1 2 3 4 5 -2 0.222 1 2 3 4 5 -2 0.222 1 2 3 4 5 -2 0.222 1 2 3 4 5 -2 0.222 1 2 3 4 5 -2 0.222 1 2 3 4 5 -1 0.111 1 2 3 4 5 -3 0.333 Net score -1.998 Competitive Advantage (CA) Perception Best Worst NET Industry Strength (IS) Perception Worst Best NET Market share Product quality Product life-cycle Customer loyalty Capacity use Technology know- how Suppliers control Distributors control Brand Image 1/9 = 0.111 1 2 3 4 5 -1 0.111 1 2 3 4 5 -1 0.111 1 2 3 4 5 -1 0.111 1 2 3 4 5 -2 0.222 1 2 3 4 5 -2 0.222 1 2 3 4 5 -1 0.111 1 2 3 4 5 -1 0.111 1 2 3 4 5 -2 0.222 1 2 3 4 5 -1 0.111 Net score -1.33 Growth potential Profit potential Financial stability Technology know-how Resources use Capital intensity Entry ease to market
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This note was uploaded on 08/09/2011 for the course BUAD 605 taught by Professor Nasution during the Summer '11 term at Andrews Univeristy.

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Marketing Strategic SPACE - Marketing Strategic SPACE...

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