TOYOTA-MARKETING PLAN

TOYOTA-MARKETING PLAN - rix, the external matrix shows that...

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a trix, the external matrix shows that there is an opportunity based on the International Business. e nt, as be seen that service, manufacture, HRM and human resources management is the strongest point. However, Toyota should consider th Political, Economical, Social Based on the evaluation political, economical and social aspect of Toyota is satisfied. Above of 0.40 TOYOTA Strategic Direction Based on the Observation, we may conclude that the strategic direction that can be pursued by Toyota is: Cost reduction effort Increase emphasis on financial service Expanding the value chain Promoting a global perspective Finance needs to be improved, since it is the lowest from amongst. On the other hand, human resources are one of the strongest points. Challenges More doing cooperation with other International business and improving their financial performance. Manufacturing/Service From this point, Toyota is more excellent in manufacturing and service from competitors. This is considering as strongest point. Toyota is more advance in technology, only in marketing section needs more active especially to increase net profit. The evaluation reveals that technological aspect of Toyota is very good at 0.59. Yet, the international business needs more collaboration with others. MARKETING PLAN OF TOYOTA Prepared for The Class BUAD 615 MARKETING MANAGEMENT ADVANTIST INTERNATIONAL INSTITUTE OF ADVANCED STUDIES (AIIAS) Lalaan, Silang, 4118 Cavite Presenter: (Group three: Joseph Sianipar and Berni Dambo) Inter Semester, 2011 1
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TABEL OF CONTENTS Table of Contents List of Tables List of Figures Executive Summary of the Toyota Computer Inc. Marketing Strategies Company Description I. STRATEGIC FOCUS II. SITUATION ANALYSIS III. PRODUCT-MIRKET FOCUS IV. FINANCIAL REVIEW V. STRATEGIC ANALYZES VI. MARKETING PROGRAM VII. PROJECTED SALES VIII. ACTION PLAN IX. EVALUATION AND CONTROL APPENDICES: 2
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Executive Summary of the Toyota Inc. Marketing Strategies 3
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Company Description The history of Toyota started in 1933 with the company being a division of Toyoda Automatic Loom Works devoted to the production of automobiles under the direction of the founder's son, Kiichiro Toyoda . Kiichiro Toyoda had traveled to Europe and the United States in 1929 to investigate automobile production and had begun researching gasoline-powered engines in 1930. Toyoda Automatic Loom Works was encouraged to develop automobile production by the Japanese government, which needed domestic vehicle production, due to the war with China. In 1934, the division produced its first Type A Engine , which was used in the first Model A1 passenger car in May 1935 and the G1 truck in August 1935. Production of the Model AA passenger car started in 1936. Early vehicles bear a striking resemblance to the Dodge Power Wagon and Chevrolet , with some parts actually interchanging with their American originals. Although the Toyota Group is best known today for its cars, it is still in the
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This note was uploaded on 08/09/2011 for the course BUAD 605 taught by Professor Nasution during the Summer '11 term at Andrews Univeristy.

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TOYOTA-MARKETING PLAN - rix, the external matrix shows that...

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