IV. MARKET DEVELOPMENT 1. Identify the new market segments you intend to enter: Student at University need a simple and cheap car. I have a dream that every student in University has a Toyota car. In my opinion Avansa or Vios is affordable; however it is better if Toyota can develop a new model which is cheaper than those two models. Why I gave that segment, because the number of full-time students gaining places every year at different Universities in the world is a quite big number. For instance, at UK universities in 2007 student enrollment rose to a record 413,430. The number of student enrollment might be bigger in another country. 2. Please evaluate the market attractiveness and the core competency of the company Factors Weight Perception W.A.P Market attractiveness 1. Lower Price 2. Quality 3. After Sales 4. Availability of Spare Part 5. Warranty 0.20 0.20 0.20 0.20 0.20 2.0 5.0 5.0 4.5 5.0 0.4 1.0 1.0 0.9 1.0 Total = 4.3 Core competency 1. Product Image 2. Marketing Ability 3. Comprehensive
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