INDUSTRY ANALYSIS AND COMPETITORS PROFILE MATRIX

INDUSTRY ANALYSIS AND COMPETITORS PROFILE MATRIX - Strength...

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INDUSTRY ANALYSIS AND COMPETITORS PROFILE MATRIX Your rating is made by encircling the number which best represents your perception on the given critical success factors. Your perception is expressed in terms of the following Likert scales: (1) Major weakness. (2) Weakness (3) Not a weakness, nor strength. (4) Strength. (5) Major strength. Success factors* Weight Company Major Net Weakness Strength Competitor Major Net Weakness
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Unformatted text preview: Strength Advertising Product quality Price-competitive Management quality Financial position Customer Loyalty Global expansion Market share 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 Overall Score 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 Overall Score SUMMARY: Net scores: The company review: The Competitors: Recommendation:...
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