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Unformatted text preview: Marketing Plan Marah Purified Drinking Water * * * BUAD 615 MARKETING MANAGEMENT ADVENTIST INTERNATIONAL INSTITUTE OF ADVANCED STUDIES (AIIAS) Lalaan 1, Silang, 4118 Cavite Sharon Chrisye Marolop Jeon Kyoung-Sook (Daisy) Parany Razafimahafaly Kerketah Hermonto October 14, 2009 TABLE OF CONTENTS 1. Executive summary...3 2. Situation analysis..3 2.3 Market needs.3 2.4 Market trends.....4 2.5 Market growth.......4 3. Demand Forecasting..4 4. SWOT Analysis.....6 4.1 Strengths....6 4.2 Weakness...7 4.3 Opportunities.7 4.4 Threats...7 4.5 Mission..7 4.6 Vision.7 4.7 Objectives..7 4.8 Macroenvironment.8 4.9.1 Consumer Trends...8 4.9.2 Economic Changes.8 4.9.3 Technology Advancement..8 4.9.4 Competitive Activity..8 4.9.5 Political and Legal Environment.8 5. Marketing Strategy ...9 5.1 Value Proposition ....9 5.2 Financial Objectives ....9 2 | P a g e 5.3 Market Segmentation ......9 5.4 Brand Equity .10 5.5 Product Strategy ....10 5.6 Competitive Edge ..11 5.7 Positioning Statement ....11Positioning Statement ....
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This note was uploaded on 08/09/2011 for the course BUAD 605 taught by Professor Nasution during the Summer '11 term at Andrews Univeristy.

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