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THE SPACE MATRIX of SINGAPORE AIRLINES

THE SPACE MATRIX of SINGAPORE AIRLINES - THE SPACE MATRIX...

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THE SPACE MATRIX of SINGAPORE AIRLINES (SIA) Financial Strenght (FS) Perception Perception Worst Best NET* Best Wors t Rat e NET* ROI 1 2 3 5 5 0.63 Technology Change 1 2 4 5 1 0.125 Operating leverage 1 2 3 5 3 0.38 Rate of inflation 1 2 4 5 3 0.375 Financial leverage 1 2 3 5 5 0.63 Demand Variability 1 2 4 5 2 0.25 Liquidity 1 2 3 5 4 0.50 Price ranges 1 2 4 5 1 0.125 Working Capital 1 2 3 5 5 0.63 Barriers to entry 1 2 4 5 3 0.375 Cash flows 1 2 3 5 3 0.38 Competitive Pressure 1 2 4 5 2 0.25 Financial Risk 1 2 3 5 3 0.38 Price elasticity 1 2 4 5 1 0.125 Capital Structure 1 2 3 5 5 0.63 Market acceptance 1 2 4 5 1 0.125 *1/8 = 0.125 Net score 4.16 Net score 0.22 Competitive Advantage (CA) Perception Perception Best Wors t NET* Worst Best Rate NET* Market share 1 2 3 5 1 0.13 Growth Potential 1 2 4 5 4 0.50 Product quality 1 2 3 5 1 0.13 Profit Potential 1 2 4 5 3 0.38 Product life-cycle 1 2 3 5 1 0.13 Financial Stability 1 2 4 5 4 0.50 Customer loyalty 1 2 3 5 1 0.13 Technology know- how 1 2 4 5 3 0.38 Capacity use 1 2 3 5 1 0.13 Resources use 1 2 4 5 3 0.38 Technology know- how 1 2 3 5 1 0.13
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