MKTG 301 Spring 2011 Syllabus

MKTG 301 Spring 2011 Syllabus - MKTG301SYLLABUS Spring2011...

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MKTG 301 SYLLABUS Spring 2011 Course Title : Principles of Marketing Course Description: This   course   examines   marketing   principles,   concepts,  strategies, tactics and analytical tools used by organizations  to market ideas, products, or services to selected target  groups. The course emphasizes how to promote, distribute,  and price a firm’s offerings in a dynamic domestic and  international environment.  Instructor : Constant Cheng Contact information : University office:  Room 149B,  Enterprise Hall Contact: Please contact me via email in the first instance.    For emergency, please leave a message at my mobile:        (571)   318- 9186  E-mail addresses (please check virus before sending attachments):  University: [email protected]
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George Mason University School of Management Principles of Marketing, MKTG 301, Spring 2011 Syllabus Page 2 Course Website:  courses.gmu.edu , then choose the course once you log in Section 11798 7:20 – 10 pm, Thursday, Enterprise Hall 178  
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George Mason University School of Management Principles of Marketing, MKTG 301, Spring 2011 Syllabus Page 3 Course Prerequisites Students   must   have   at   least   sophomore   standing   are   expected   to   have   completed  Economics 103 and Accounting 203 with a C or higher. These courses or equivalent  experience provide the business context to understand the marketing concepts.  Passing this course This course requires a minimum grade of C to satisfy SOM degree requirements, and  students will not be permitted to make more than three attempts to achieve a C or higher  in this course. Effective Fall 2010, registration in this course will be prohibited beyond  three attempts that resulted in a grade lower than C. If you have questions about this  policy, please see an academic advisor in ENT 008. Course Materials The text for the course is  Marketing , 2 nd  edition, by Dhruv Grewal and Michael Levy,  McGraw-Hill Irwin, 2010. The text introduces many concepts, so it is imperative that you read the chapters on a  timely basis.  In addition I highly recommend regular reading of an online business-oriented periodical  such as  IB Times,  or  Business Week .  You would also find it useful to consider adding  marketing newsfeeds to your regular reading.  Where appropriate, additional materials include video and articles will be provided.  The  classroom discussions and presentations will be the basis for additional insights and 
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This note was uploaded on 08/09/2011 for the course MKTG 301 taught by Professor Staff during the Spring '08 term at George Mason.

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MKTG 301 Spring 2011 Syllabus - MKTG301SYLLABUS Spring2011...

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