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Unformatted text preview: Intellectual Property: Hilton hotels have trademarked their brand, so wherever people decide to go they know the brand. Location: Hilton hotels are located everywhere through the nation and worldwide. Depending on the area, management teams decide whether or not to build a high class hotel or a middle class based on demographic. Management: Artesha Minor would like to contribute to the success of the company by becoming the regional manager for the east division. Security: Address security in terms of inventory control and theft of information. Project related costs. Marketing Plan: Advertisements: Endorsements, Word-of-Mouth, Magazines, Promotions, Giveaways, Celebrities, and Coupons. Relates to Business Administration: Deals with planning In Hospitality Management and Business Administration Organizing in Hospitality Management Human Resource Management in Business Management...
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- Spring '11
- Management, Hilton Hotels, HILTON COMPANY