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Unformatted text preview: Reebok, and Nike which are considered high competitors. Other ways to help this company would be to support popular celebrities and organize sport events. Justification/Analysis: Adidas can increase market share in the United States as well as overseas to become more competitive with larger brands. They should try to bring peace with its coworkers by not feuding with competitors. It shows bad sportsmanship and there needs to be some peace amongst the company. For this company is telling them not to speak to rivals. Implementation: Adidas larger competitor has greater market share and has a big budget to advertise and market its product. Many companies have boost their advertisement over the last years if Adidas wants to maintain change and gain its shareholder interest they need to develop a way to implement change and heavily advertise....
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This note was uploaded on 08/09/2011 for the course STRATGEIC 402 taught by Professor Awadzi during the Spring '11 term at Delaware State.
- Spring '11