marketplace essay - Universidad Iberoamericana UNIBE BBA in...

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Universidad Iberoamericana UNIBE BBA in International Business Business Management I Professor Howard Shindell Marketplace Analysis Valerie Bodden Kluge (10-0014) Thiara Fernandez Hernandez (10-0096) Xavier Baquero Viteri (10-0126)
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2/4 December 8, 2009 Santo Domingo, Dominican Republic ~ Marketplace Live Analysis Marketplace Live is an online program, which offers students the ability to experience an overall sense of what it would be like to manage a business. Including real life details and challenges such as: phantom companies that pose as strong competitors, three target segments with totally different costumer needs, to the designing and marketing of the product throughout the different locations available, marketplace live is a simulation of the real world. This game is intended to be played by a group of people as a team, each to be assigned a different role in the company. To from a successful company, the group of people must work as a team in order to reach both, the company and the client’s expectations. The basic purpose behind this
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This note was uploaded on 08/09/2011 for the course BUS 101 taught by Professor Shindell during the Spring '09 term at Universidad Iberoamericana.

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marketplace essay - Universidad Iberoamericana UNIBE BBA in...

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