Energy Strategy Final - Executive Summary Enbridge...

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Executive Summary Enbridge Incorporated, one of the 100 Most Sustainable Corporations worldwide, is a corporate leader in the energy services industry; a prominent factor in our sociocultural economy. In 1991, Enbridge Inc. was founded in Calgary, Alberta. The growth of the company has been substantial, as Enbridge now employs approximately 6,400 individuals in North America. The corporation focuses on the transportation and distribution of liquid pipelines, crude oil and natural gas. In the foreseeable future, Enbridge will strategically focus on the distribution of renewable and green energy initiatives. The company holds responsibility for the provision of safe, reliable and efficient distribution of these services in Ontario, New Brunswick, Quebec and New York State. Operating in both Canada and the United States, it has become a leader in energy services and has had its profitable financial performance recognized worldwide. Accompanied with this exceptional performance, the company has a strong asset base, offering shareholders consistent returns on investments. Enbridge holds an optimistic vision for the future, pursuing the sole position as the “leading energy delivery company in North America”. As a corporation, Enbridge strives to be harness the creativity of the human capital, emphasizing on innovation and flexibility. This emphasis provides the company with the ability to adapt to the ever changing external business environment . Enbridge is also an active member in the community as the corporation recognizes the importance of sustainability and social corporate responsibility to the environment. Within the energy services industry, an emergence of trends has translated to new inclinations in operations. An analysis of the external environment, comprised of political, economic, social, and technological factors, provide a better understanding of the expansion of the company, and the competitive advantage received through the differentiation strategy. 1
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PEST Analysis I. Political Factors The government has a major impact on the activities carried out by many industries, especially the energy industry. Key factors the government has currently influenced in the external environment are the regulation of drilling sites, incentives towards the use of solar energy through grants, the rising oil prices caused by instable government systems overseas, and taxation. Drilling Regulations The government controls the company drilling sites, which directly influences the energy industry. The governments in both the United States and Canada have imposed oil and gas drilling regulations in order to conserve resources and protect the environment from further damage caused by drilling in the efforts to extract oil. This causes restrictions for the industry as they must resort to alternative means and locations for oil extraction. Such regulations are expensive, and with limited government funding, make it is difficult for oil and gas corporations to work around the restrictions and invest in innovative equipment required for drilling. Solar Energy Grants
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This note was uploaded on 08/10/2011 for the course BUS 121 taught by Professor L during the Spring '10 term at Wilfred Laurier University .

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Energy Strategy Final - Executive Summary Enbridge...

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