Articles HW - Valerie Bodden Kluge 10-0014 Environmental...

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Valerie Bodden Kluge 10-0014 Environmental Science Pro-environment Products Source: RAK Ceramics demonstrates pro-environment qualities of next-generation facade system United Arab Emirates: Wednesday, November 25 - 2009 at 16:13 PRESS RELEASE RAK Ceramics, the world's largest ceramic manufacturer, held a conference on November 24, 2009 at the Atlantis The Palm, Dubai to introduce the pro-environment qualities of its new façade system with RAKSLIM tiles, including reduced energy consumption, reduced noise transmission in the interior of the building, and improved indoor air quality. The main speaker of the conference was US-based Architect Richard P. Goldberg, AIA, CSI, NCARB, an authority on energy-saving façades. The conference was hosted by Dr. Khater Massaad, CEO, RAK Ceramics, and attended by around 350 consultants. This awareness event was organised in line with RAK Ceramics' efforts to complement the UAE Government's green building program and support developers and contractors in securing LEED-certification for their projects. RAK Ceramics, in collaboration with LATICRETE, showcased the various installation techniques for the RAK Ceramics façade with RAKSLIM tiles, including direct adhering, spot bonding or with metal anchors secured through epoxy adhesive. Dr. Khater Massaad, said: "We are consolidating our portfolio as we continue to position RAK Ceramics as a leading manufacturer of next-generation, environmentally friendly construction products. The enthusiastic response of the conference delegates reaffirms the excellent quality of our new façade system, which has been introduced to enhance living conditions and support a healthier lifestyle. RAK Ceramics will organise similar awareness campaigns that will draw greater attention to the benefits of our premium-quality products and ultimately promote a cleaner and more sustainable society."
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Architect Richard P. Goldberg, AIA, CSI, NCARB, said, "A key feature that makes RAK Ceramics products stand out, particularly with its pro-environment offerings such as the RAKSLIM tiles, is that it takes fewer natural resources to produce them. RAK Ceramics tiles also offer excellent aesthetic value and it is much easier to maintain the façade using
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Articles HW - Valerie Bodden Kluge 10-0014 Environmental...

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