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Unformatted text preview: 288-317E-commerce is the buying and selling of goods and services over public and private computer networks-Merchant companies: take title to the goods they sell-Non-merchant companies: arrange for the purchases and sale of goods without ever owning or taking title to those goods.B2C or business to consumer: sales between a supplier and a retail customerWeb storefront provides an information system for B2C Ex. Amazon.comB2B or business to business refers to sales between companiesB2G or business to government refers to sales between companies and governmental organizationsAuctions match buyers and sellers by using an e-commerce version of a standard auctionClearinghouses provide goods and services at a stated price and arrange for the delivery of the goods, but they never take titleElectronic exchange is a type of clearinghouse that matches buyers and sellers; the business process is similar to a stock exchangeDisintermediation eliminates the middle layers in the supply chainPrice elasticity measures the amount that demand rises or falls with changes in price...
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