03-Manufacturing_Slide

03-Manufacturing_Slide - Manufacturing System Design Issues...

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Manufacturing System Design Issues Ronald S. Lau, Ph.D. HKUST ISOM
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Introduction Demand Forecasting Quality Management Strategic Design Capacity and Revenue Management Manufacturing System Design Issues Inventory Management Best Practices and Improvement Service System Design Issues Resource Planning and Control Project Management Facility Layout Design and Decisions Corporate Social Responsibility and Sustainability Direct and Design Plan and Control Develop Product and Process Design Process Analysis and Balancing
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Intended learning outcomes Product and process design Illustrate the importance of new product development to a manufacturing firm's competitiveness Describe product life cycle and its impact on design decisions Know the main attributes for good and bad product designs Compare the sequential and concurrent engineering approach to new product design Describe the major process types and when they should be used Perform a simple break even analysis for selecting the right type of production process 3
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Manufacturing systems Major resources Equipment Materials Labor Decision elements for manufacturing system design Capability (quality) Capacity (availability) Efficiency (cost and time) OEM vs. ODM vs. OBM 4
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Effect of product life cycle on manufacturing system design decisions 5
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What have we learned from world class manufacturing companies “Manufacturing” companies with a brand? Nike and Sony, etc. Growth of product demand is driven by services Success of Apple’s digital hub strategy (iPod + iTunes) Supply chain integration and efficient operations Dell Innovation driven Innovation = Invention + Commercialization Success of 3M’s Post -it notes Honda’s innovation (vs. Toyota’s efficiency) 6
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Importance of R&D: Implications from the smiling curve effect Source: For Whom Does the Smiling Curve Smile? by C.H. Kwan (2004) (http://www.rieti.go.jp/en/china/04011601.html) Note: The concept of smiling curve came from Stan Shih, the founder of Acer, in the early 1990s. 7
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Product and process design Product and process strategy concerns the selection, definition, and design of product and process Constant development of new and improved products/process is necessary due to competition Product Decision (What to Make?) Layout Decision (Facility Arrangement?) Process Decision (How to Make?) For Maximum Efficiency 8
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Stages in product design and development 9 Concept generation Concept screening Preliminary design Evaluation and improvement Prototyping and final design
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Few product development successes 500 1000 1500 2000 Ideas (1750) Marketability / Product screening (1000) Preliminary design & testing (500) Final design (100) Test Market (25) Success (1) 10
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Generating new product concepts and ideas Common sources: R&D: Applications from basic research Marketing survey and activities Employees interacting with customers Competitors (existing or improved designs, reverse engineering)
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03-Manufacturing_Slide - Manufacturing System Design Issues...

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