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Unformatted text preview: build goodwill. All leaders at every level in our unit can read, understand, and take actions quickly. In building goodwill, he always gives a positive image of the organization he works for. Furthermore, in order continue to build goodwill with his readers, his messages are always credible as his claims are supported by facts or other credible sources; the tone he takes is friendly and polite. His writing is organized, easy to read (i.e. short paragraphs), free from grammatical errors, misspelled words, and gets directly to the point. Whatever he is writing is written from the readers point of view not from the writers. Reference: Locker, K.O., and Kienzler, D.S. (2008). Business and administrative communication (8 th ed.). Boston: McGraw-Hill....
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- Spring '10