This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: judging audience, our message will be short and we will present the information quickly as that type of audience “are comfortable making quick decisions. They like to come to closure so they can move on to something else” (Locker & Kienzler, 2008, p. 45). A third audience characteristic is its organizational culture. In business, organization culture is “the set of important assumptions about the organization and its goals and practices that members of the company share” (Bateman & Snell, 2009, p. 75). For instance, the way employees dress and the way they interact with the customers help determine the culture of an organization. References: Bateman, T.S. and Snell S. (2009). Management: leading and collaborating in the competitive world (8th ed.). New York, NY: McGraw-Hill/Irwin. Locker, K.O., and Kienzler, D.S. (2008). Business and administrative communication (8 th ed.). Boston: McGraw-Hill....
View Full Document
- Spring '10
- Thought, Organizational studies, The Culture, Bateman