dq5_week1_com285R - judging audience, our message will be...

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Thread for Week 1 - Discussion Question #5 5. What are three audience characteristics you think are important to identify when conducting an audience analysis? Explain why you chose each of these characteristics. How do these characteristics affect your understanding of the audience and structure of the message? Understanding who the audience is, what the audience knows about the topic, and what information the audience needs to know, are just a few questions that need to be answered when we write or present information. Furthermore, the level of knowledge of the audience also affects the structure of our message. For instance, if we are in front of an academic audience, the message conveyed will be technical; conversely, if the audience is popular (e.g. friends and family), the message conveyed will be informal. Another audience characteristic that we may need to keep in mind when conducting an audience analysis is: the type of audience (e.g. thinking, judging, introverted, feeling type and so forth). For instance, if we are in front of a
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Unformatted text preview: judging audience, our message will be short and we will present the information quickly as that type of audience are comfortable making quick decisions. They like to come to closure so they can move on to something else (Locker & Kienzler, 2008, p. 45). A third audience characteristic is its organizational culture. In business, organization culture is the set of important assumptions about the organization and its goals and practices that members of the company share (Bateman & Snell, 2009, p. 75). For instance, the way employees dress and the way they interact with the customers help determine the culture of an organization. References: Bateman, T.S. and Snell S. (2009). Management: leading and collaborating in the competitive world (8th ed.). New York, NY: McGraw-Hill/Irwin. Locker, K.O., and Kienzler, D.S. (2008). Business and administrative communication (8 th ed.). Boston: McGraw-Hill....
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This note was uploaded on 08/10/2011 for the course COM 285 taught by Professor Brewer during the Spring '10 term at University of Phoenix.

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dq5_week1_com285R - judging audience, our message will be...

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