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Unformatted text preview: basis of gender, race, religion, disability, sexual orientation, or other factors. One way we can resolve cultural differences may be to keep ourselves flexible and open to change (Locker, 2006, p. 294). Another is to be aware or research a little bit on our customers values and beliefs. For instance, people who have a Mexican background are family orientated and they give great importance to the family; therefore, it may be common to see Mexican clients doing business with their families around; to someone from a different background, it may appear as an unprofessional way to conduct business. Therefore, we should have knowledge of a clients or colleagues cultural backgrounds when conducting business to avoid or reduce cultural differences that may lead to miscommunication. Reference: Locker, K. O. (2006). Business and administrative communication (7th ed.). Columbus, OH: McGraw-Hill....
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- Spring '10