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Unformatted text preview: What are some barriers to effective cross-cultural communication? How can these barriers be overcome? Different cultural views on communication can certainly represent a major barrier to effective cross-cultural communication. For instance, Jandt (2007) stated that "people from Western and Asian cultures have the greatest chance of misunderstanding each other" (p.47). Jandt justified his assertion stating that Western culture (e.g. United States) gives more importance to the speakers than the receivers; conversely, Asian culture considers "communication as communicators cooperating to make meaning" (Jandt, 2007, p.48). Prejudice and discrimination may also negatively affect cross-cultural communication. Richard Schaefer defined prejudice as “a negative attitude toward an entire category of people, such as a racial or ethnic minority” (Schaefer, 2006, p.37). He also defined discrimination as “the denial of opportunities and equal rights to individuals and groups because of prejudice or for...
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This note was uploaded on 08/10/2011 for the course COM 285 taught by Professor Brewer during the Spring '10 term at University of Phoenix.
- Spring '10